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From the Principals Desk

By Cathy Pieroz

One question potential sellers ask me when discussing the forthcoming sale of their home is “Why should I auction in a market which is active and buyers are plentiful?”

Here is a perspective written by Jason Andrew – The Voice of Property on the reason to chose a no price campaign resulting in an auction.

“Interest rates are at record lows, improving affordability. Banks are practically falling over themselves for customers. The media is full of reports about booming markets in certain market segments around the country. Real estate offices are having record months. Buyer activity is up.

But even with all of this, there is an unwillingness by many to transact.

Whenever a vendor’s price expectations on any property are ahead of current market value, uncertainty creeps in to buyer’s minds. Worried equally about paying too much or the market falling after they buy, this buyer fear can be paralysing.

The best agents are not caught up in hype or speculation – they’re committed to process. They’re helping sellers formulate realistic expectations, in turn giving buyers the freedom to actively compete with confidence. And leaving absolutely no room for uncertainty.”

All the best,

Cathy Pieroz

Principal – Ray White Alexandra Hills

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